ART DIRECTION, DESIGN, PRODUCTION, AND COPYWRITING
In collaboration with a writer and marketing managers.
GD USA INHOUSE BEST-OF-YEAR DESIGN AWARD WINNER
THE LEVITON DIFFERENCE CAMPAIGN
Everyone in the industry promises the same great service, capabilities, and performance. But Leviton offers all that and more. It’s called The Leviton Difference, and it’s proven in their customer satisfaction, global manufacturing capabilities in Leviton facilities, and end-to-end systems from a single-source.
This carefully crafted brand message was strategically designed to elevate brand awareness, take market share and reaffirm Leviton’s position as a high-end player in the industry.
A detailed design system and messaging strategy was created and applied across a wide range of deliverables including several presentations, websites, digital ads, interior graphics and more.
Website
Presentation
Display Ads
ART DIRECTION, DESIGN, AND PRODUCTION
AI INFUSION CAMPAIGN
Webinar, Email, White paper, Social media, and Newsletter promoting this industry hot topic.
GD USA BEST-OF-YEAR AWARD WINNER
SUSTAINABILITY BY DESIGN CAMPAIGN
Sustainability is more important than ever in network projects, so it was critical to bring Leviton’s sustainability efforts to the forefront.
A library of icons and images were developed for use across many channels that showcase Leviton’s commitment to protecting the environment through the design, manufacture and delivery of sustainable network infrastructure.
Social media ad, icons, graphic assets, email signature
Website
Website cont.
CONCEPT, RAPID IDEATION, COPYWRITING
I’m able to conceptualize and design quickly, turning one spark of an idea into an entire campaign or visual system and execute it across multiple deliverables.
Poster concepts
Brochure concepts
Large-format graphics, wayfinding and interior design
Large-format wallpaper showcasing curated, site-specific photography
Wayfinding
Wayfinding
Creative studio lobby mural concept
Medical clinic wallpaper
Cable tension display wall allows for graphics to be updated or rearranged without causing wall damage.
Large format prints for an in-house marketing department
Large format prints for an in-house marketing department
Large format prints for an in-house marketing department
Large format prints for an in-house marketing department
CONCEPT AND DESIGN
Whether there are strict brand guidelines and existing assets to use, or a fresh approach is needed to elevate the brand, I create clean and sophisticated corporate marketing collateral that will engage your audience and drive results.
Corporate brochure
Trifold brochure
Excerpts from digital brochures
Art direction, design, product styling and production for 300-page annual product catalog.
eBook Excerpt
Case study template
Product catalog
Direct mail
Poster
For one slide/page or one hundred, I turn complex information into organized and concise visuals tailored to your story and audience.
The Boeing Centennial was celebrated at the Farnborough International Airshow. This digital document serves as a historical archive of the massive achievement as well as a reference guide so the efforts of the creative team can be remembered and repurposed for years to come.
Webinar slides
Webinar slides
ART DIRECTION, COPYWRITING AND DESIGN
In honor of National Disability Awareness month, Boeing Recruitment and Advertising requested graphics for Facebook and Twitter. The goal was to build brand affinity across a broad audience and showcase Boeing as a forward-thinking and inclusive employer.
The design was so well received in focus groups that the hero image was featured on the Boeing.com careers page for the entire month of October.
A unique and versatile logo was designed to celebrate the 50th (golden) anniversary of a cable manufacturing company in Glenrothes, Scotland.
The chosen logo—inspired by cable reels and the decade the company was founded—was applied to a variety of deliverables including print and digital ads, articles, and commemorative merchandise.
RESEARCH, CONCEPT, STRATEGY, COPYWRITING, DESIGN AND STORYBOARD
This annual community outreach drive got a complete overhaul while still adhering to brand standards. Bold new imagery, hierarchy of content and messaging strategy were applied across a wide range of collateral and rolled out enterprise-wide, setting the standard for future drives.
The storyboard and all graphic assets for the 9-minute drive awareness video were completed under an extremely tight deadline.
A drive toolkit is available enterprise-wide for people to download branded materials to aid in their fundraising.
Storyboards, creative direction and all graphic assets were provided for the 9-minute drive awareness video.
Oversized vinyl banners at the main entry gate are large enough for passing cars to see.
Merchandise
An Etsy shop specializing in home décor would soon be getting retail space in a popular storefront. They needed two new logos to match their fancy new digs.
BarnhouseChic is their flagship brand, and the second—Oh Deer—is for their children's line.
Key words to describe the look they wanted for their two brands were: Rustic, Neutral, Minimal, Whimsical, Playful and Happy.
CONCEPT AND DESIGN
In collaboration with writer.
Eye-catching booth graphics were created as part of a product launch package to kick-off this first-in-industry tool that cuts water testing time in half over manual steps.
A direct mail postcard with water testing Chemkeys® and a chance to win a free SL1000 was sent out to raise awareness and excitement around the event and the product.
The booth was a hit and the traffic doubled the client's expectations.
ART DIRECTION AND PRODUCT STYLING
Photo credits: Jim Tillman Photography
Careful attention was paid to composition in order to best showcase product features. Capturing the right shot allows flexibility for use with multiple marketing pieces and future editing.
PHOTO EDITING
In collaboration with 3D artists
Stock images and composite renders are expertly edited in Photoshop to create seamless and stunning results.
